Regional Marketing Manager

Join a strong community where all we do is care-for the children and families we serve every day, as well as for our dedicated team members. Our people are our best asset. We listen and we know what you're looking for:

  • You want benefits. We support you with a minimum 50% childcare discount, immediate access to benefits, innovative health programs, 401(k) company match, and much more.
  • You want balance. We offer flexible schedules that work for you, no nights or weekends, the ability to bring your children to work with you, and paid time off.
  • You want opportunity. We invest in your future with ongoing training, tuition reimbursement, credential assistance, and our unique Master Teacher Program.
  • You want recognition. We provide a positive, fun workplace where employees are appreciated.

Job Summary:

The Regional Marketing Manager will provide strategic marketing and enrollment support to their assigned divisions. This role utilizes and monitors key performance indicators to grow enrollment, drive retention, and ensure effectiveness of marketing actions. 

Essential Functions:

  • Weekly review and regular monitoring of enrollment and retention key performance indicators to understand market trends and provide proactive marketing support to field partners.
  • Provide regular training support to field leaders, including school leadership, to ensure effective use of the Customer Relationship Management (CRM) system and other marketing tools by school leaders.
  • Develop and communicate seasonal enrollment strategy to field partners – including season focus, promotions, resource development, and marketing initiatives.
  • Develop and support family engagement and retention initiatives for districts and schools.
  • Provide regular communication of company-wide initiatives as it pertains to marketing and enrollment activities.
  • Execute enrollment and retention key performance indicator trainings for opportunity districts.
  • Implement local marketing strategies during key enrollment periods in priority markets.
  • Execute DM adoption strategy in opportunity markets. Strategy to include coaching, training, and sharing of best practices with DMs for school-level accountability related to lead management and enrollment activities.
  • Partner with Regional Marketing Specialist in the identification of opportunities and the ongoing support of field teams.
  • Partner with creative team to manage existing assets and submit requests for new assets as needs arise. 
  • Proactively develop relationships with cross-functional teams of diverse people.

Minimum Job Qualifications:

  • Bachelor’s degree required, preferably in Marketing or related field.
  • Preferred minimum 3 years of experience in a multi-unit/multi-state environment. 

Other Skills and Abilities Qualifications:

  • Excellent customer service skills with both internal and external customers.
  • Capable of working independently with frequent interruptions and changing priorities.
  • Proficient time management, organizational skills, and ability to meet established deadlines.
  • Highly skilled in communication via multiple modes that convey a clear understanding of the unique needs of different audiences.
  • Excellent organizational skills and attention to detail.
  • Ability to work collaboratively with peers across many functions within the organization.
  • Complex problem-solving skills, focused on developing options, then solutions.
  • Capable of building strong customer relationships and deliver customer-centric solutions.
  • Skilled in Microsoft Word, Excel, PowerPoint, and Outlook.

Travel Percentage:

  • Up to 25% travel, including overnight.

Learning Care Group is an equal opportunity employer and will not discriminate against an employee or applicant based on race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status or any other protected status under federal, state, or local law.